The brief:

I was provided a detailed five-page document about the brand and the solutions. With data flow and its integration into ML being a highly technical subject, the job was to condense the information into a concise and reader-friendly case study.

Key contributions:

- Drive an inspiring case study that is informative and drives action
- Sift through the information to surface key insights
- Fact check and research technical information to ensure accuracy
- Create overarching narrative through discussion with client
- Balance technical information and make it relatable and ‘human-speak’