The Brief:

The Curve of Convenience 2020 Report is less technical than the usual content that the cloud and app security company is accustomed to, so the brief was to render the report more reader-friendly and relatable - a departure for the firm.

Key contributions:

• Ensure a reader-first flow and cohesiveness throughout the piece

• Create and implement a tone that's suitable to a wider audience

• Consult on how to write compellingly about consumer behaviour